A NORA INITIATIVE

Thursday 15th October @ 8.30am - 4.00pm
Melbourne Convetion and Exhibition Centre
Lead Partner

Speakers

Prue Thomas
Marketing, E-Commerce
& Digital Director,
Strandbags

Daniel McMillan
Head of Digital | Casella Family Brands

Kate Conroy
Regional Product Lead - APAC | Google Retail

Adam Freedman
Head of Brand Loyalty
& Communications,
DigiDirect

Kieron Ritchard
Former CEO | Fantastic Furniture

Patrick Rechsteiner
AI Industry Advisor

Adam Cox
CTO | The Iconic

Erik Newcomb
Director of Customer Success APAC,
Shopify

Jordana Macfarlaine
Marketing Director | Havaianas

Drew Mansur
Co-Founder | TileCloud

Jack Maullin
Global Ecommerce Lead | Koala

Jarred Spriggs
Director & Technologist | Annexa

Rochelle Tognetti
AI Evangelist | Adobe

Andrew Millingen
Head of IT | Boody

Carly Lynch
APAC Retail, Travel & Hospitality Practice Lead, Adobe

Matt Patterson
Head of Sales | Airwallex
Welcome to Retail’s 5th Annual Gen AI Summit 2026
Nora’s Retail Gen AI Summit is a six-monthly gathering of retail leaders focused on one thing:
sharing what actually works.
As AI moves from experimentation to everyday operations, the biggest competitive advantage
is no longer access to the technology…it’s access to real-world learning. This Summit brings
together retailers to openly share practical use cases, lessons learned, measurable outcomes,
and the challenges that don’t often make the headlines.
Each summit features candid conversations, live case studies, emerging innovations, and honest
reflections from leaders who are actively implementing Gen AI across their organisations - from
customer experience and merchandising to operations, marketing, supply chain, and corporate
functions.
Whether you’re scaling successful initiatives or just beginning your AI journey, you’ll leave with
practical ideas, meaningful connections, and insights you can apply immediately.
Discussion dynamics will be centred on
The 360 degree Gen AI industry review:
Assessment of pilot schemes and new initiatives
The 2026 shift into hyper personalised engagement,
CX, loyalty and communications
The Gen AI infused supply chain
-
gearing up to compete in an uncompromising landscape
The 2030 consumer lens
A creative lens meeting future customer expectations
Technologies forging growth -
the critical 18 month path ahead and the adoption priorities
Leading an open Gen AI culture
Summit Partners
Plenary Speaking & Breakout Partners


Plenary Speaking Partners



Brand Partners

It's all happening here
Melbourne:
Melbourne Convention and Exhibition Centre
1 Convention Centre Place, South Wharf